FAQ: What time should I be posting to Instagram?
Answer: Whenever you have the time.
I'd like you to hear me out.
The time you posted actually USED to be a thing, but then a significant world event happened, and we were scrolling at all times.
So...
The time that you POST is NOT more important than
👉 Showing up consistently
👉 Taking the time to create SCROLL-STOPPING Content
👉 Taking care of your IRL priorities
i.e.:
❣️ Running your actual business
❣️ Spending time with loved ones
❣️ Your health <mental & physical>
⏰ The posting time is the tiniest really irrelevant detail in this whole social media marketing thing. ⏰
Sure there are better times, but it's not universal. But you've gotta get down and dirty with your insights and analytics because accounts, like humans, are different.
If you're consistently showing up with good content, which happens when you're taking care of yourself <I've got an honorary Ph.D. in this category because when I don’t take care of myself, it shows in the content>, your audience will show up.
People can smell the burnout of inauthentic posts to post and appease the algorithm through their phone screens. Just so you know. 🤭
But if this answer isn't enough for you, post as early as you can in the day. If you're in a committed relationship with your analytics and insights, find the largest number of your followers> look at the time> and schedule posts 30 minutes to an hour before that.
Bottom line- if you're running your social while wearing all your other business hats, create a posting schedule that aligns with your REAL TIME LIFE because done is better than perfect, and you gotta show up if you wanna be seen.