Black Friday, Small Business Saturday, and Cyber Monday promotions do NOT need to involve discounts. Again, for the people in the nose bleeds, Cyber Weekend promotions DO NOT need to involve discounts.
If you’ve been here a while, you know I have a love/hate relationship with discounts. Discounts are great once in a bit, but when your product is constantly discounted, people will never pay full price for it, and you’ll have a hard time raising your prices.
My product clients offer a once-a-year killer Cyber weekend promotion, AND our customers know that we only offer this deal once a year. This means weeks before we get emails and DM’s asking how and when the discount code will be released.
With all this said, here are a few Cyber Weekend Promotion ideas that DO NOT involve discounting anything you offer; instead, consider promoting what you already have instead of spending time you do not have to create something new.
The point is to re-create something shiny and irresistible that your audience can’t get enough of.
Here we go….
Promote an offering that already exists, which you do not promote much.
Discount to a Future Event. Create a one-day workshop for Q1 2023 and use Cyber Weekend as an opportunity for pre-registration.
Include a FREE product with a determined monetary value; this should be something you already have. A service example would be an old digital download that is valuable but not getting as much traction (including what this product usually sells for). A product example would be creating a “mystery grab bag” of products that aren’t moving, but you don’t want to throw away with a $100 purchase.
Offer a gift certificate w/min the purchase amount, encouraging people to return and make another purchase.
*Product Seller* Offer a return coupon code for FREE SHIPPING because no one enjoys paying for shipping.
Add an extra coaching or accountability session with you.
Create a new bundle of content that already exists. Look at the content you’ve already created which has never been bundled together.
Add bonus download for a class. This could include a checklist, mantras, or whatever is relatable to your business.
Consider offering a different weekend promotion to keep people engaged. (Include this news in your Cyber Weekend email, but only give away what the promotions are on social media)
If time allows, create a new digital download, service, or special edition product available for Cyber Weekend only.
We are being conditioned that for social media marketing success, we constantly need to be coming up with and creating “new” content all the time, but sometimes especially during the hustle and bustle of the holiday season, we can repackage what already exists without having to create some NEW or offer a deep discount.
Good luck this Cyber Weekend!