Ten Reasons Why I Love Squarespace For Your Businesses Website

Many new and startup businesses frequently ask, “Which platform should I use to build my website on? Wordpress, Squarespace, Wix or Weebly?”

I’ve helped out on clients WordPress sites and if you need something that is totally customizable and has the budget to pay someone to continuously update your website for you this is an excellent platform. Wix and Weebly I haven’t even peeked at, but I know that they can be functionally straightforward when you are first starting out. Squarespace, however, is my team’s jam. I don’t want to try and convince you to change platforms because that’s not what I do. However, I will share with you my top 10 reasons that I love Squarespace for business and suggest it to clients and people that ask me the inevitable platform question.

1. You have the complete capability to blog on Squarespace which I know is important to you. The super rad part about it is that Google gives a bit more of an edge on the internet to Squarespace hosted sites, and especially to Squarespace hosted sites that are keeping their content up to date.

2. There are so many sleek, sexy and modern templates on Squarespace that we won’t need to build much out. Which will be the most cost effective for you and more accessible for you to maintain on your own.

3. It’s easy for a non-techie person to make tweaks updates on their own without calling the web designer all the time to change something out. If you are having trouble figuring it out on your own Squarespace offers LIVE Chat 7 days a week from 8am-9pm, and if you have a question outside of that time frame, they respond to your email in 24 hours. Their customer service is top notch.

4. Squarespace will cost you around $200 for the year to host. You can pay that all upfront or you can be billed monthly.

5. When you begin hosting events, workshops, and classes that you want people to pay for right away, these events can live on your site and are able to take payment right there. You won’t have to pay any extra processing fees or send them to an Eventbrite link or anything like that.

6. There is an add on to have a contact link for your social media profiles that can send your people to 3 different pages on your site. None of this Linktree links stuff that doesn’t even say your businesses name. (Check out mine on Instagram to see what I mean.)

7. Loading SEO and backend search terms are super simple, and Squarespace will automatically update to any crazy internet regulations, such as the GDPR initiative that happened in 2018.

8. The analytics are easy to read and understand and give you what you need without also adding in and going over to Google Analytics.

9. You can have a button for people to book a consultation with you right there on your site.

10. I have two Squarespace sites of my own and have built for other people, so when we’re at lunch, and you ask me a random question about your website out of the blue, the possibilities are better than I’ll know how to answer it!

Unlock The Power Of The Link In Your Social Media Profile

What would you do if you woke up one morning to a notification on your social media that your profile contained a link that is not allowed? Because well it can happen. Instagram and all of the other social media platforms can reserve the right to restrict specific content that it feels is going against their community standards.

However, I will reiterate again that, any social media platform can do whatever they want. They exist because at the end of the day the platforms are business’ too. Just like you as a user that is on social media as part of your marketing plan to get your name out there to make money.

I’m not trying to hate on linktr.ee, in fact, the premise of it is excellent. You only get one link in your social profiles, but you have multiple things going on. I totally get it. But link tree is a 3rd party service, and we already know how Instagram feels about 3rd party services.  

The link on any of your social media is prime real estate and  SHOULD list your website. Say it with me now, “the link on any of my business profiles should be my website, not http://linktr.ee/yadayadayada. “ 
You want your business to become known, and the best way to do that is to have your business’ name in as many places as possible.  Plus when you have control of YOUR link, you have the power of the branding.

I know you’re thinking, “But Jade, what should I do instead?” Well, you should create your own optimized landing page. Since my team offers Squarespace sites and not Wordpress, Wix or Weebly I only know that you can do this in Squarespace because that’s the link that is sitting on all of my personal and my website clients social media profiles.  However, with a quick Google search, I have found that is, in fact, possible to also create an optimized landing page on Wordpress.

If you have a Squarespace site already up and running but are using linktr.ee on your social profiles let a girl help you out and create an optimized landing page for you to link on your social profiles.  If you are pondering a website overhaul or update and flipping between which platform is best, I’ll say Squarespace any time. Especially if you aren’t super tech savvy.
 

Pure Internet Domination

Did you know that 85% of people will leave your website immediately if it's too jumbled, hard to navigate or just plain doesn't look professional? That my friends give possible customers or clients a horrible first impression of you.

Recently I was looking for a new vet for T and clicked on and left 4 websites immediately because they were hard to navigate and just looked as if they have been thrown up to have something online.  I didn't call or go any further than the home page because, maybe I'm too judgmental but I feel like if you don't care what your online presence says about your business are you even passionate about your business or your work?

If your business doesn't have a website or has a landing page that says "Coming Soon" it sends the same message to your client or customer.  The message being, that you took the initiative to buy the domain but that you don't care enough to have created something.  I get it you might not know what you're doing, how to turn the "coming soon" into "here I am world".  We have a fantastic web design team ready to help you revamp or create a website get you on the path to internet domination.