Many new and startup businesses frequently ask, “Which platform should I use to build my website on? Wordpress, Squarespace, Wix or Weebly?”
I’ve helped out on clients WordPress sites and if you need something that is totally customizable and has the budget to pay someone to continuously update your website for you this is an excellent platform. Wix and Weebly I haven’t even peeked at, but I know that they can be functionally straightforward when you are first starting out. Squarespace, however, is my team’s jam. I don’t want to try and convince you to change platforms because that’s not what I do. However, I will share with you my top 10 reasons that I love Squarespace for business and suggest it to clients and people that ask me the inevitable platform question.
1. You have the complete capability to blog on Squarespace which I know is important to you. The super rad part about it is that Google gives a bit more of an edge on the internet to Squarespace hosted sites, and especially to Squarespace hosted sites that are keeping their content up to date.
2. There are so many sleek, sexy and modern templates on Squarespace that we won’t need to build much out. Which will be the most cost effective for you and more accessible for you to maintain on your own.
3. It’s easy for a non-techie person to make tweaks updates on their own without calling the web designer all the time to change something out. If you are having trouble figuring it out on your own Squarespace offers LIVE Chat 7 days a week from 8am-9pm, and if you have a question outside of that time frame, they respond to your email in 24 hours. Their customer service is top notch.
4. Squarespace will cost you around $200 for the year to host. You can pay that all upfront or you can be billed monthly.
5. When you begin hosting events, workshops, and classes that you want people to pay for right away, these events can live on your site and are able to take payment right there. You won’t have to pay any extra processing fees or send them to an Eventbrite link or anything like that.
6. There is an add on to have a contact link for your social media profiles that can send your people to 3 different pages on your site. None of this Linktree links stuff that doesn’t even say your businesses name. (Check out mine on Instagram to see what I mean.)
7. Loading SEO and backend search terms are super simple, and Squarespace will automatically update to any crazy internet regulations, such as the GDPR initiative that happened in 2018.
8. The analytics are easy to read and understand and give you what you need without also adding in and going over to Google Analytics.
9. You can have a button for people to book a consultation with you right there on your site.
10. I have two Squarespace sites of my own and have built for other people, so when we’re at lunch, and you ask me a random question about your website out of the blue, the possibilities are better than I’ll know how to answer it!