Last weekend, I took some time to celebrate some personal things with friends. While celebrating, I asked friends to grab videos and photos of me uncorking champagne and sipping it poolside as we do these days, and I got to thinking.
After a glass of champagne in a plastic wine glass in a water-submerged lounge chair, thinking does start to happen.
I started thinking about how my generation is the last generation of humans to live without social media.
And those are wild and weird thoughts to be having.
Some of you reading this are part of the same generation—the last generation of humans on Earth to know Earth and society before and without social media.
Do you feel the pressure that comes with that responsibility?
Because I didn't until I realized this was the case.
If you haven't noticed lately, my relationship with social media is evolving. I know that I am not the only one whose relationship with social media is also changing.
The marketing industry is shifting significantly. It is looking different because, like me, people are beginning to have a different type of relationship with social media.
For example, the social media strategies that built my business and the sly product placement couldn't have been more effective, and rightfully so, because it's no longer 2015.
Audiences crave something new, but they don't know what they want. They are over feeling like when they tap into certain social apps instead of updates from friends, family, and businesses they have chosen to follow, it seems as if they have tapped into some new 2024 version of a phone shopping network.
Steve Jobs said it best: "People don't know what they want until you show them."
But here's the thing: Many people do not want to try some new content or explore some of their creative ideas because they see content on social media that has a bunch of likes. They think that's what's working for businesses because we are so caught up in a world of numbers and equal validation that they emulate said content.
All I see lately is a bunch of other businesses emulating what other companies are doing, and it's making social media boring and turning it into if I dare say, the Home/Phone Shopping Network.
The majority of stuff looks so similar that it's getting increasingly difficult for me to figure out who is who when I'm scrolling. I need to click over to a profile to ensure whose content it is. And that could be the strategy.
Interestingly, I only considered it a strategy once I just typed out these words.
Huh.
If you want to move away from creating and posting content that is similar to everyone else's, here is your reminder that it's okay to do social media your way.
One way to do this is to monitor your analytics—what your community is actively telling you about the type of content that they like seeing from you.
Then, repeating all of that.
Before social media, how many people asked their friends to take a bunch of photos of them opening a bottle of champagne?
I bet next to none.
If you want to brainstorm some social ideas and concepts you're thinking about- my inbox is always open.
And here's a sampling of the photos that BSM probably never considered to be taken; the moment was just lived in and appreciated.
