I know your Pumpkin Spice is barely cooled to a drinkable temperature, but if you haven't begun planning your holiday digital marketing strategy, you are missing out on valuable brand awareness times.
Your holiday marketing doesn't start with your first social media post on Black Friday. You want to make sure that you are capturing and keeping your audience's attention throughout September and October. Kicking into your holiday sales phase without the proper build-up and preparation could leave you falling flat by December 1.
Here is what you should be concentrating on from now until Halloween:
Brand Building: Concentrate on activities that showcase your brand, products, and messaging.
Increase Reach: Increasing your reach will be vital in adding new potential customers to go from scroll pause to purchase.
Entertain for a Scroll Stop: If you want to integrate yourself with potential new holiday customers, you need to give bite-size entertainment to get them to stop their scroll, pay attention and remember your name. Entertaining content does this best.
Social Channel Zhuzhing: If you want significant results from your accounts, you will need your accounts in their best condition. Concentrate on Zhuzhing things like irrelevant hashtags, poor engagement rates, and images that don’t perform.
Reels: The key for September and October is to build brand awareness, and nothing builds this faster than reels. Make it a goal to post at least one reel a week from now until Halloween.
Pins: If you are selling products to a female demographic it’s time to resuscitate your neglected Pinterest account by checking for dead links, and creating fresh pins.
If you are feeling overwhelmed by all of this, let me help you. Snag the Kickass Holiday Social Media Marketing Guide bundle or send me an email and let's get your business on track to Kickass this holiday marketing season.