It’s time to start thinking about Reels as a commercial for your business.
When I am uninspired I will turn on the tv, that’s right the good old tv. Not streaming, I’m talking the alphabet networks where you are forced to watch the commercials because the commercials can inspire you.
It was in the midst of the commercials where I realized that Reels are just bite-sized commercials for your business.
The big chatter lately is about Instagram Reels and while I do love a good reel and see the significance of them bringing in new viewers it’s time to start looking at them as an old-school television commercial for your business.
It’s easy to hop. on the trend train but the problem with that is that eventually, viewers will see the same video and not know who is who. And honestly, after you’ve seen a trend in your feed a few times you are scrolling right past it anyway.
Putting your products in a lifestyle-based Reel helps to sell the emotion and imagination of the product in the person’s space.
I know that creating Reels can be extremely time-consuming and intimidating which is why I am creating a new offering of Reels Creation, if you can ship your product then I can style and shoot your product giving you professional-looking growth content and hours back in your day.
If you are looking for DIY Reel tips here are some things to keep in mind;
A FEW REELY KEYS THINGS TO REMEMBER:
If you are featuring your products in the Reels, tag the products on the Reel. People are lazy and especially during the holiday season, tag the product to make the impulse buy that much more convenient. If people need to go to the link in your profile or to another site to make a purchase, they are going to bounce and move on to the next gift idea.
In the caption of the Reel always tag your account, something like “Make sure to follow us @ insertyourname.” Users are finding new brands and profiles because a video will automatically pop into their feed next when they are hanging out in the Reels neighborhood. Nudge and remind them to give you a follow to see more of your rad content.
You do not need to post a Reel every day, seriously just working one Reel a week into your digital marketing calendar will help put your name out to more people.