Each week I chat with my accounts representative at Google about the ads accounts I manage. For the past two months we have never seen search data as it has been registering. The peaks and valleys in the search term charts have been pretty unbelievable. It’s been so unpredictable that even my Google rep also isn’t sure how to comprehend it and scrambling to help. People will be searching for things in mass one day and then the next day not searching at all.
When 2020 began I was prepared for sharing content for helping you market your business during the chaos that comes with digitally marketing in an election year. The chaos that is social media, not Google searching.
If you have been noticing that your marketing has not been converting or a significant dip in website traffic, your business is not the only one. It can be frustrating when your marketing is not converting but this does not mean you should stop all of your marketing efforts.
Marketing your business is a marathon that is based on know, like, and trust. The way to ensure that you are helping potential clients or customers know, like, and trust you is to keep consistently posting to both social media channels and the blog on your website.
Each day is unpredictable but remaining consistent in your marketing shows that your business is serious and in this for the long haul. We are going to be in this situation for the foreseeable future, it is time to brainstorm and modify how we do business.
Even Google is having to modify and figure out how to accompany the new patterns of our internet searching.