Does Hospitality and Customer Service Still Exist In Business?

In a world that's becoming increasingly digitized, one might wonder: Does genuine hospitality and customer service still hold a place in business? This intriguing question stirs conversations and debates among consumers and industry leaders alike. 

In this blog post, we dive into the evolving landscape of service-oriented businesses to explore the existence and importance of hospitality and customer service. Curious?

 Read on to learn more about how these traditional business elements shape the modern world.

Understanding the State of Modern Customer Care

In the dynamic landscape of today's business world, one may wonder, "Does hospitality and customer service still hold their ground?" As a social media manager who interacts regularly with customers from diverse backgrounds, I can confidently tell you it does- and that many business owners are slacking at this art of business. 

Customer care has evolved significantly over the years. Previously confined to phone calls or face-to-face interactions at a storefront counter, it now extends across multiple digital platforms – email chains that resemble personal letters, tweets responded to within minutes, and direct messages on Instagram filled with product recommendations based on user behavior. 

This modern expression of hospitality is subtler but no less impactful on the customer journey. 

Changes in consumer expectations and technological advancements drive this evolution. Today's digitally-savvy consumers demand instant responses and personalized experiences—a tall order for businesses but one they must fulfill to remain competitive. 

Despite this shift towards digitization, at its core, customer service remains an exercise in empathy—a careful balance between addressing consumer needs effectively while maintaining warmth and approachability.

However progressive or seamless this digital migration may seem, we should remind ourselves that technology can never truly replace the human touch in traditional customer service models – genuineness cannot be programmed into algorithms.

 So, while chatbots might have quick answers ready at your disposal 24/7 - remember there's nothing quite like having your concerns addressed by another person who genuinely wants to help out because 'hospitality' isn't just about efficiency—it merges respectfulness with responsiveness, which is the foundation of trust. 

Hospitality Challenges Facing the Contemporary Business

As a Social Media Manager, I see firsthand the interactions between businesses and their customers. I am currently re-reading "The Nordstrom Way" because, in my humble opinion, I believe that Nordstrom is the GOAT of customer service. But in this digital age, do hospitality and customer service still hold any weight in business today? Because these two very important pieces of the overall business puzzle are going missing.

In this fast-paced world where transactions are often reduced to clicks and swipes on screens, genuine warmth and humanness could easily fall by the wayside. Even though technology has streamlined many aspects of business, creating more convenience for consumers, it has added layers of impersonality that can erode traditional notions of hospitality. Layers are not only present online but have also transitioned to the real-life aspects of life.

I am an avid boutique shopper, and I have been noticing more and more over the past few months how I am not greeted when I walk into the small business. I will look toward where the employee is sitting, usually near the POS, and actively engage in whatever is happening on their phone. Because of this, I am not as apt to make a sale. Let me clarify: I usually do my boutique and errand shopping on a weekday when many other people are not out and about. This observation isn't based solely on a weekend encounter or busy time of day. 

This is not to say that all businesses have fallen into this trap; some still prioritize excellent customer service above all else. Yet, they need help maintaining these standards while keeping up with technological advancements. On social media platforms - my area of expertise - we observe how brands try hard to establish authentic connections with their audience despite being behind screens most of the time.

However daunting these seem, remember that every challenge presents unique opportunities, too. Modern businesses now need creative strategies marrying technology with timeless principles such as empathy or listening —thus redefining what great hospitality means today— which I believe is possible if given enough attention and resources.

Reviving Strong Customer Relationship Values

The key to reviving strong customer relationship values is understanding that every interaction with your customers is an opportunity to showcase your commitment to them. This could be as simple as responding promptly and politely on social media platforms or going above and beyond to rectify a problem faced by a customer.

In this fast-paced digital era, where consumers have many choices at their disposal, businesses can no longer afford to treat customers as mere numbers or transactions. Instead, it should be about building relationships based on trust and respect, which often begins by extending genuine warmth—much like what we associate with the term' hospitality.'

When strategizing or posting on behalf of businesses, one of the big things I keep top of mind is, what is the ambiance like if this was a real place people could walk into? Is this a warm and inviting post? Does this make the scroller feel welcomed, or does it make them feel as if they are unwelcomed amid a mindless scroll and are too disassociated to look up and acknowledge them? 

This approach does more than increase sales; it fosters loyalty among customers who feel valued and appreciated—a feeling that's hard for competitors to replicate. 

Hospitality and Customer Service will set you apart from the 50 other businesses that do what you do.  

So, let's take time off our busy schedules once in a while for self-reflection: Are we talking AT our customers or TO them? 

Are we listening? 

Do they feel understood?

By consistently incorporating these principles into our daily operations — irrespective of whether you're an e-commerce store dealing with hundreds of orders daily or brick-and-mortar shops catering to locals —we can revive those strong relationship values that may seem forgotten but are quintessential for long-term success.

Remember: behind every tweet, email exchange, or phone call is another human being who deserves kindness and understanding – much like how you'd want yourself treated. And this is where genuine hospitality meets excellent customer service.

Contact Maven and Muse Media to get your social media, and customer service dialed in for you.

Content creation for social media marketing is an essential part of any successful campaign. It engages and entertains your audience, builds relationships, and ultimately grows your reach. Crafting the right type of content for your social media accounts requires some strategic planning and effort. 

So, what are you waiting for? Contact Maven and Muse Media to get your social handled for you and start seeing success today.

What Would Your Business Do If Social Media Ended Tomorrow?

Sometimes a thought comes into my brain "What If Social Media Got Turned Off Tomorrow?" how would some people continue to market their businesses- how would all of our lives change?

In the scenario of social media disappearing tomorrow, how would you stay in contact with your community and customers? In case you forgot, there were a few days back in 2022 when Facebook didn't work for extended hours, and the masses went to Twitter to vent their frustrations. Then there was the time that one of my favorite influencers on Tik Tok got locked out of her account for an entire weekend!

 We all understand how unlikely it is that one day we will wake up, and social media will not exist, but as your neighborhood social media consultant, here are some unique and unlikely suggestions that could help businesses reform their digital strategies to stop relying so much on social media for your marketing endeavors:

1. Prioritize Email Marketing:

Email marketing might seem old-fashioned compared to sexy social media platforms. Still, it remains an effective way of reaching targeted audiences directly without algorithmic limitations. 

A person sharing their email address with you means that they want to hear from you. You are doing a disservice by not sending them email marketing materials to stay top of mind.

Business owners please focus on building robust email lists by providing valuable content incentives that encourage website visitors or customers to subscribe. Social media and email marketing work in collaboration, not competition. 

Here are a few suggestions to begin building your email list:

Add an opt-in pop-up to your website. 

Ensure you gather email addresses when people request to join your Facebook Group. 

Keep your email spreadsheet updated regularly. 

Sprinkle in Social Posts where the call to action is to sign up for your email list. 

As we wrap up 2023 and think about 2024, I want to challenge you to become more conscious of building out your list. 

I do not want to watch you have a complete mental crying breakdown on a Sunday morning on your Instagram Stories ever. :o) 

2. Revive Traditional Advertising Channels:

With fewer options available in the digital realm post-social-media-apocalypse era, digital advertising channels should be remembered. Billboards, magazine ads, and radio commercials might not sound as glamorous as hashtags, filters, and likes, but they play a crucial role. Potential customers drive by billboards and stumble upon magazine ads in waiting rooms; these traditional advertising methods continue influencing consumer behaviors. I once had a client who I advised to create postcards with a unique coupon code to set in local hotel lobbies within walking distance of their shop. These marketing methods might seem like dinosaurs, but I assure you they are not extinct. 

One big problem with relying solely on social media platforms to grow your business is that you don't actually own that account or your community.

If social media did disappear or change beyond recognition tomorrow, you would have no claim to that online following you had worked so hard to build.

Your business community could disappear overnight.

That is why you must diversify your marketing across multiple platforms to where the people are.

Multiple marketing methods protect your business from external influences outside your control and can help with brand awareness and relationship-building across platforms.

To put it simply, the more a potential customer interacts with your brand and keeping it top of mind (for example, by seeing an Instagram post, then stumbling across an ad for your website, and then receiving emails from your newsletter,) the more likely it is that you will get their attention and they will then become a customer.

Even though social media platforms aren't going anywhere, social media users are.

With people becoming more mental health conscious, the way we use social media is changing.

Many people prioritize their health and well-being by introducing prolonged detoxes or platform deletions to improve productivity and sleep cycles.

Other users are experiencing severe brand and advertising fatigue thanks to the rise in influencer marketing. Nowadays, it often feels like everyone wants to sell you something online, and issues surrounding lack of trust, privacy, and fake news are causing people to reject or be wary of influencers online.

Moving forward, people will continue to understand the value of their privacy, and as a result, the way they share content and updates online will likely change.

None of this means that social media marketing won't work anymore or that soon, no one will be on the platforms. It means that people are more conscious about how they spend their time online; therefore, how you approach promoting your business online must be intentional instead of just adding to the noise. 

I see you working hard on your digital marketing; I am encouraging you to find a way to build your email list. Even if you don't send out a single email, you will always have somewhere to begin if you get locked out of one of your social accounts. 

Because the truth is Tik Tok, Instagram, and Facebook, all platforms, don't owe you anything. They are businesses. They own your followers. If you go against the Terms and Conditions, that thing you've signed without reading, they can shut you down, and no amount of petitioning could get you turned back on. The only quick and direct way to own the right to communicate with anyone is to have them in your database and email list. 

If you’ve now got the spark to diversify your digital marketing efforts but need help figuring out where to get started? I offer comprehensive copywriting services across all key digital marketing platforms, including email marketing blog/article creation and even social media post content to help your business get scroll stopped and noticed. Fill out the contact form and let’s get a conversation started.  

Consistency Beats Perfection: Why Small Business Owners Shouldn't Sweat the Details

The adage, "practice makes perfect," is not always the truest path to success. I am a recovering perfectionist, which has kept me from putting out much of the content I want.

But because we live in an era where if we do even one thing "off-brand," we are immediately dismissed, I won't sit here and type to you that doesn't ever run through my head as I am about to push the post button. However, today I want to talk about my friend consistency and how this attribute is more important than perfection when creating content. Don't let the search for flawlessness keep you from getting content out there! Read on to learn why moving quickly and imperfectly is better than slowly and perfectly.

 It is more important to get content out there the way it is than if it is perfect.

In the world of content creation, the belief we all need to get behind is that consistency is more important than perfection- because it is. As a social media manager for small businesses, it is crucial to understand and apply this concept strategically because it is the thing that will drive maximum success.

Consistently posting, emailing, or whatever way your business is doing marketing is the only way to stay top of mind in a sea of noise.

While striving for perfection in every piece of content may seem admirable, it will quickly become an obstacle to progress- in fact, most internet users are totally over this on-brand phenomenon because they are exhausted. Pursuing perfection can lead to excessive time spent on individual components, resulting in missed opportunities and delayed postings. In today's fast-paced digital landscape, where trends come and go at lightning speed, being able to produce relevant and timely content consistently outweighs the need for absolute flawlessness.

Embracing the philosophy that "done is better than perfect" allows small business owners to consistently focus on what truly matters – engaging with their audience. By prioritizing quantity over quality in terms of output volume (while still maintaining specific standards), they can effectively reach more potential customers and build brand awareness.

When you adopt a mindset centered around consistency rather than perfectionism, small business owners can adapt quickly as market demands change. They can experiment with different content formats (such as videos or infographics) or even try out new platforms without facing crippling indecision or fear of imperfection.

It's worth noting that this approach does not imply neglecting quality altogether; instead, it encourages acknowledging that imperfections are inevitable but shouldn't hinder progress or discourage action-taking.

Another hugely overlooked benefit derived from valuing consistency over seeking unattainable perfections is increased efficiency within the team workflow process. Concerns about every minor detail being flawless can create unnecessary bottlenecks caused by endless rounds of revisions, debates, and approvals. On the contrary, focusing primarily on delivering consistent results enables teams o collaborate seamlessly without orchestrating prolonged deliberations.

This post is my reminder- that thing holding you back from putting whatever out there; it doesn't need to be perfect. The hard truth is that no one will notice- you, your worst critic, will be the only one who knows it's not perfect.

It takes time for excellence and for excellence to build momentum.

Are We Humans Or Brands First On Social Media

Whenever a friend and I go shopping at a boutique or a thrift store, if I hold something up for them to look at, I am either met with "Oh, that's so ON brand for you- Or a simple No."

This leads me to the question of whether we are now brands first instead of humans or whether we are humans wandering around as brands. 

Do you ever feel like you are no longer human but instead have become a walking talking brand? I want to let you in on a little secret you're not alone. The rise of digital marketing and monetizing our lives online has blurred the lines between human beings and brands. 

Read on to explore how we have gone from living our lives to building a brand.

How did we go from being human to now everything we do and post needing to be on brand in digital marketing?

In today's digital marketing landscape, branding has taken center stage. The evolution from being purely human to now everything we need to be on the brand has redefined how businesses operate online.

Gone are the days when businesses could solely rely on providing quality products or services. Consumers have become more connected with the rise of social media and other digital platforms. They expect brands to meet their needs and resonate with their values and beliefs.

As a result, businesses are now tasked with crafting a cohesive and consistent brand identity across all aspects of their online presence. Every touchpoint allows a business owner to convey their unique brand personality, from website design to social media posts.

This shift towards branding in digital marketing can be attributed to various factors. First, technology has made it easier for consumers to compare options and make informed decisions based on reputation and perception rather than just product features or price points.

Second, the rise of influencer culture has significantly impacted consumer behavior. People no longer trust traditional advertising methods but instead, turn towards influencers who align with their interests and values on what purchases they need to be making. By incorporating themselves into these influencers' narratives through branded content or partnerships, businesses have found a way to gain credibility among potential customers in the influencer's community.

Third, social media algorithms favor consistent messaging by promoting content that fits within established patterns or themes associated with specific brands. This type of messaging incentivizes business owners to maintain an active presence on these platforms and ensure that every piece of content they publish reinforces their overall brand image.

While this new paradigm may seem daunting at first glance for business owners, trying to keep up with evolving trends while remaining authentic can lead to success in building long-term customer loyalty. It requires careful planning, strategic implementation, and continuous monitoring. 

To achieve this balance, business owners must collaborate closely with social managers to understand the intricacies and importance of maintaining a solid relationship between the creator and brand humanization. 

Because I wanted to see where my community stood, I decided to survey my Linkedin, Facebook, and Instagram communities on the following When it comes to social media- are we brands before we are humans, or are we humans who are brands?

And I'm excited to share that most people answered on social media that they are humans who own a business. In the business, they are a brand run by a human. 

I am a multifaceted person- I like to do a bunch of different stuff and stuff that I liked a year ago that I don't necessarily enjoy now. This is why my approach to this whole marketing thing has always been that you are a human first, not the brand, because the brand can expand as you, the human, grows and expands. 

Are we all a personal brand now- sadly, yes, and what is happening is that in this mindset of personal brand, we are boxing people into only staying one way. They can't grow and evolve. However, they show up on day 1 is how we expect them to show up on day 4,021. And that just isn't sustainable or healthy, which is why we are having the mental health issues we are having now. 

My professional insight to you is this: do whatever you want. The only social media "rules" that exist are the ones you put on yourself. Stop worrying about your "brand" and instead worry about what kind of human you are. Because when you are a good human first, the brand won't need a lot of work because others will be talking about how amazing you are and want to support you and be in your presence. 

Turning Away from Trending: Why It's Not for Every Businesses Marketing

Searching out and replicating the hottest content may seem like the best strategy for business success, but it's not the only route to marketing success. Trending content may get the short-term attention of an audience. Still, brands must invest in content carefully to sustain their reach with customers.

 Understanding What Trending Content Means for Your Business

In the ever-evolving digital marketing landscape, one term that seems to dominate conversations is "trending content." While many businesses strive to create viral sensations on social media platforms, it's important to recognize that trending content may only suit some businesses.

Trending content refers to online material, whether articles, videos, or images, that experiences a sudden surge in popularity and engagement.

 It typically spreads rapidly across various platforms and captures the attention of millions. However, before diving headfirst into creating trending content for your business, it's crucial to understand its implications and whether it aligns with your brand identity and goals.

Not all businesses cater to a mass audience or need viral exposure; if you believe otherwise- I'd challenge you to read that sentence again. Trending content often focuses on entertainment value rather than providing substantial information about products or services. For example, consider an accounting firm specializing in tax consultation; their target audience might appreciate educational blog posts about tax laws rather than behind-the-scenes video about how stressed they are going viral.

Another aspect worth considering is the potential backlash associated with trend-chasing efforts. Many trends arise from controversial topics or provocative themes designed purely for shock value purposes - something which may only bode well if you attempt such strategies with careful consideration of how they will align with your brand's overall values.

Creating quality trending content requires genuine creativity along with insights into popular culture – expertise most commonly found within dedicated creative agencies who specialize in this area specifically – whereas running after every trend can lead you down an endless rabbit hole, wasting time better spent elsewhere more meaningful approaches tailored explicitly towards reaching specific targets instead toward random passers-by who are unlikely interested nor contribute positively just temporary spike number (not good voice nor professional).

Instead of seeking fleeting fame through chasing trends mindlessly, dedicate resources towards developing long-term strategies focused on authenticity and consistency, as these factors will help build trust among your community.

If the trend aligns with your brand- jumping on the bandwagon of a trending topic can provide several benefits. First and foremost, it allows businesses to tap into an existing conversation with a large following or user engagement. By creating content related to a popular topic, companies can attract more attention from potential customers actively discussing or searching for information about said trend.

Additionally, leveraging trending topics can help increase brand visibility by associating your business with something current and exciting. When done strategically, joining conversations around hot-button issues can position your brand as innovative or up-to-date within your industry.

However advantageous it may seem at first glance, there are also considerable downsides worth considering when investing in trendy topics as part of your content strategy.

One notable drawback is that trends come as fast as they go; what's trending today might fade into oblivion tomorrow. For instance- most recently viral TikTok challenges often disappear just after a few days due to evolving interest patterns among users. Suppose you invest heavily in producing content centered solely around short-lived trends. In that case, you risk losing relevance quickly once those trends fizzle out.

Another pitfall lies in maintaining authenticity while jumping on these trendy bandwagons - since trying too hard might result in coming off as disingenuous or insincere- which could tarnish trust between customers.

Only some companies can benefit from hopping on the bandwagon of trending content. It is crucial for business owners to carefully examine the various social media platforms and identify developments that align with their brand values and goals.

While it may be tempting to jump on the latest viral trend or hashtag, mindlessly following what others are doing can result in a loss of authenticity and dilution of brand identity. Trending content may generate short-term buzz but only sometimes translates into long-term success or meaningful connections with customers.

Instead of chasing fleeting social media trends, business owners should take a more strategic approach by examining each social media platform for its unique developments. 

You must determine whether the trends align with your brand's vision and objectives. For instance, if your target audience consists mainly of professionals in B2B industries, you will find more value in LinkedIn than trying out an Instagram trend due to its emphasis on networking opportunities rather than entertaining visuals.

Determining How Much Time and Money to Invest in Trendy Content

Understanding your brand identity and values is one key factor in determining how much resources should be allocated toward creating trendy content. While some businesses thrive on being seen as cutting-edge or innovative by incorporating the latest trends into their marketing strategy, others may have built their reputation around being reliable or timeless. As a business owner, you must assess whether following trends would enhance or dilute your brand image.

Additionally, analyzing data about consumer behavior can help you gauge if investing in trending content will yield significant returns on investment (ROI). Studying metrics such as engagement rates and click-through rates related specifically to trend-focused campaigns versus more traditional approaches within your industry niche can provide valuable insights into what resonates best with your target audience.

It's also essential to take into consideration that while chasing after different trends constantly often leads companies down a path of inconsistency – which doesn't bode well when building customer trust over time - Investing too heavily in fleeting fads could divert limited resources away from other critical aspects of running a successful business such as product development or customer service.

Instead of time spent developing strategies centered solely on capturing temporary attention, your time might be better spent by nurturing relationships that drive long-term growth.

Contact Maven and Muse Media to get your social media handled for you.

Content creation for social media marketing is an essential part of any successful campaign. It serves to engage and entertain your audience, build relationships, and ultimately grow your reach. Crafting the right type of content for your social media accounts requires some strategic planning and effort. 

So, what are you waiting for? Contact Maven and Muse Media to get your social handled for you and start seeing success today.

Barbie Movie Marketing: Thinking Outside the Box And Its Benefits For Business Owners

In an age of ever-expanding media, it takes an out-of-the-box approach to capture an audience's attention truly. Step forward to the Barbie movie marketing "masterclass," establishing best practices for delivering an impactful message to their target demographic. By crafting an innovative brand-centered strategy, watch how to make a statement that will leave even the most jaded observer transfixed. Put your promo game into overdrive and learn the ins and outs of a hype-filled movie marketing campaign. Read on to find out more!

Barbie Movie Marketing and its Benefits for Business Owners

In today's ever-evolving marketing world, businesses constantly search for innovative ways to captivate their audience. One such "masterclass" in reaching an audience can be found in the realm of Barbie movie marketing. This article will provide a comprehensive introduction to the strategies employed in marketing the Barbie movie franchise and highlight the significant benefits it can offer business owners.

(Full Disclosure- At the time of this writing, I haven’t seen the movie yet, and I am writing strictly about the marketing efforts that have gone into it and the social media posts almost one week since it’s release. )

This topic got sparked because, at a networking event last week, a fellow copywriter asked me my thoughts on the movie marketing, to which I replied that it’s genius!

But my biggest takeaway from being marketed to since January on this movie is that the formula is 

80% Brand Awareness

19% Killer AND Different Content

1%  DO whatever you want!  

A marketing strategy that I can most definitely get behind.

A key takeaway from Barbie movie marketing is how effectively they utilize social media platforms as powerful tools for engagement. As a business owner looking to promote your brand or product, understanding how to leverage social media channels is crucial for success. By observing Barbie's tactics on platforms such as Instagram, Facebook, Twitter, etc., you can gain valuable insights into creating compelling, shareable content that resonates with your target audience.

Another noteworthy benefit is studying Barbie movie marketing lies within influencer collaborations or partnerships. Influencers are instrumental in reaching new audiences and generating buzz around products or services offered by businesses like yours. Their ability to connect with followers individually has proven invaluable through brand endorsements and online events - helping increase visibility while fostering genuine connections between brands & customers alike! I mean have you seen the merch boxes influencers received from the movie- they are phenomenal.

The marketing team rocked the emphasis placed on storytelling throughout the campaign- it offered valuable lessons about crafting narratives that resonate deeply with consumers. There are not only stories from the brand itself, but consumers shared their Barbie stories all over social media. Business owners who understand how crucial storytelling is when promoting themselves are more likely able to engage potential consumers emotionally- which is all that successful marketing is. 

To effectively engage with girls of every age in today's digital age, social media platforms play an integral role in reaching them where they spend most of their time online. I don't know about you, but I saw people of all ages generating their AI Barbie selfie and posting it all over social.

As a business's social media and marketing person, figuring out and creating enticing content that resonates with and encourages sharing among your particular audience segment is crucial.

Eye-catching visuals such as vibrant colors, memes, and playful animations will capture attention amidst the ever-scrolling feeds on platforms like Instagram or TikTok. Creating shareable content through clever challenges or interactive games (Hello Barbie AI Selfie- The #BarbieSelfieGenerator campaign has been shared over 10 million times at the time of this writing on social media.) enhances engagement.

Keep in mind when you are creating content that Instagram & Tik Tok is where people go to disassociate and be entertained- this type of content encourages user-generated content, further amplifying brand awareness without spending more of your marketing budget. 

Leveraging user-generated content through strategic contests or challenges taps into our innate desire for self-expression AND our ingrained need for peer validation—an important aspect when targeting demographics of all age ranges. 

Developing a Strategy for Social Media Engagement

In hallways of social media platforms, social media engagement plays a crucial role in reaching and connecting with an audience. 

To effectively engage with your audience on social media platforms, developing a comprehensive strategy that considers various factors such as content creation, timing, targeting, and analytics is essential. Let's delve deeper into these aspects and uncover the critical takeaways I noticed from marketing the Barbie movie.

Marketing efforts for this movie, released in July, began in January; well, I started seeing the marketing more frequently in January; what the actuality is, I'm still determining, so for the purposes of this article, it will be January. 

Content Creation: The backbone of any successful social media campaign lies in creating compelling content that resonates with your target audience. Remember that visuals play a significant role when developing your strategy for engaging through social media platforms like Facebook or Instagram. Utilize high-quality images or videos showcasing scenes from behind-the-scenes footage or exclusive interviews to create intrigue and generate buzz around your brand.

Timing: Timing is everything regarding reaching an online audience effectively. In today's fast-paced digital landscape, where attention spans are shorter than ever, posting strategically can make all the difference between being noticed or getting lost in the noise. The marketing campaign needs to begin weeks and months before the release date of the product or service you are offering. It's July, as I write this, and I am in full holiday planning mode right now. Successful launches and drops have a date and timing strategy to them. 

Targeting: One size does not fit all when engaging with audiences on social media platforms - customization is key! Take advantage of advanced targeting options provided by each platform (Facebook Ads Manager being one example) which allow you to reach specific demographics based on age range; location; interests; etc., ensuring maximum exposure among individuals more likely interested in what you offer.

Utilizing Opportunities in Recurring Events and Promotions

The marketing of the Barbie movie presents a unique opportunity for business owners to learn valuable insights on how to reach their target audience effectively. Businesses can gain key takeaways and apply them to their marketing campaigns by analyzing the strategies employed while promoting this iconic brand.

One crucial aspect to consider is recurring events. The Barbie movie capitalized on popular annual events such as International Women's Day and National Girls' Day, aligning its message with these occasions. This allowed the movie's marketing team to tap into existing conversations surrounding gender equality and empowerment, amplifying its reach across various social media platforms.

You can create timely content that captures attention and sparks engagement by utilizing recurring events relevant to your target audience or industry. For instance, if you are a business owner in the health and wellness industry, you could develop promotions around World Health Day or Mental Health Awareness Month.

In addition to recurring events, promotions play a crucial role in capturing consumer interest and driving sales. The Barbie movie showcased various promotional activities throughout its campaign journey – from exclusive merchandise offerings tied with ticket purchases to interactive social media contests where fans could win VIP experiences at premieres.

Business owners can emulate this approach by creating limited-time offers or discounts that incentivize customers while generating excitement around their products or services. By leveraging these promotions via social media channels like Facebook Ads Manager or Instagram Shopping features, businesses can effectively amplify their messaging directly toward their target audience segments.

It is essential for business owners not only to focus solely on traditional advertising methods but also explore influencer partnerships as part of their marketing strategy - just like how influencers played an integral role during the release of the Barbie movie by creating buzz through sponsored posts captivating young girls eager for new dolls adorned with costumes inspired by characters from the film.

The Barbie movie marketing plan is a bold and innovative strategy that has been successful, and I'll call it right now. I'm sure more products are going to replicate the strategy- maybe even you. It's time to think outside the box on your business's marketing strategy and look to that iconic pink box for inspiration and creativity. The marketing team behind the film has done a great job of tapping into the brand's evolution and popularity- it's time to take note. 

Engaging Swifties: Harnessing the Power of User Generated Content for Marketing

From a Vlogger Songwriter- to a Global Pop Icon, the rise of Taylor Swift is an awe-inspiring story. But who I am more enchanted with right now is the one driving force behind her continuous success- her devoted fanbase - the Swifties.

So how does user-generated content from Swifties help Taylor Swift's marketing plans? Uncover the answers and learn why you can't afford to shake off the power of UGC anymore.  

Exploring the Role of User-Generated Content in Taylor Swift's Marketing Strategies

User-generated content (UGC) plays a pivotal role in Taylor Swift's marketing strategies, acting as a potent force that engages her dedicated fanbase known as "Swifties" and amplifies the reach of her brand. With millions of followers worldwide and across various social media platforms, Swift has successfully leveraged UGC to foster a sense of community among her fans and drive awareness, loyalty, and sales.

First, let’s clarify what User-Generated content is- User-generated content refers to any form of content – including images, videos, reviews, or testimonials – created by fans or consumers rather than directly by the brand. When harnessed effectively and integrated into marketing campaigns, UGC can create a powerful symbiotic relationship between any fans and the brand. The key here is that you do not need to be a celebrity to use this strategy.

One key aspect is understanding the psychology behind why UGC is so influential. People have an innate desire to be seen and heard, to feel like they are part of something greater than themselves. Love her or hate her, Taylor is the GOAT when it comes to Digital Marketing-nails this in the specific details in her storytelling lyrics AND how she moves through the social media hallways. Her lyrics and posts are vulnerable, and whether they are true or not, they are authentic to whatever story she tells.

This is what the halls of social media are craving lately; they want to know how they no longer want to be sold, a quick fix, or solutions they want to be a part of a community. People are craving to be seen and to be heard. This community aspect is currently what’s missing on all social media platforms- and where most business owners’ marketing is falling short.

By encouraging fans to create content related to Taylor Swift - fan art, covers of her songs, outfits inspired by song lyrics or even personal stories about how she has impacted their lives - Taylor taps into this fundamental human need for expression and validation. Meaning to or not, Taylor has created and holds space on social platforms for others to open themselves up to their vulnerability online to show that it’s ok for the next person to be open and discuss and post about their vulnerability.

So as a business owner, what can you learn from this concept of incorporating content from your fan base?

The advantage for business owners to begin enforcing UGC in their marketing strategy lies in the organic nature of user-generated content. This type of content provides an avenue for authentic engagement with consumers while also serving as valuable organic social proof for potential customers considering purchasing their products or services.

Swifties UGC's impact on Taylor's marketing efforts cannot be ignored- the strategies foster authenticity by showcasing real people who genuinely love and engage with her music; it transforms passive consumers into active participants; it builds trust through peer recommendations rather than overt advertising messages; and most importantly for business owners to take notice looking for insights into digital marketing strategies – it generates organic buzz which translates into increased visibility online.

Understanding the Impact of Social Media on Taylor Swift's Branding

Social media has undeniably played a significant role in shaping many artists' branding and marketing strategies, including Taylor Swift. As one of the most successful and influential musicians in recent years, Swift's brand has been carefully crafted to align with her persona and resonate with her audience –The "Swifties." These loyal fans have become integral to her marketing strategy by creating user-generated content (UGC) that promotes her music and strengthens her brand image.

Fans connect through platforms like Twitter, Instagram, Discord and TikTok while celebrating their shared love for all things Taylor- and there are times when Taylor (or her team) has responded and reposted Swifties content. We all know when someone takes the time to respond to a tag/mention or repost on social media, it makes us all feel seen- which keeps people invested and coming back to support you. The beautiful and one of my favorite things about Social Media- is that it allows for direct interaction between artists and fans, creating a sense of community that fosters loyalty and engagement.  (Like everything, there’s a dark side here, too whomp whomp- but today, we are talking about how important building a loyal fan base is to marketing a business.)

The power of social media allows fans around the world and Swiftie's voices to be heard directly by Taylor herself. She regularly interacts with fans through Twitter and Instagram, responding to messages or resharing photos to her stories. She provides personal updates about upcoming projects or events sometimes in “Swiftie” code- this level of accessibility creates an intimate bond between artist/fan relationships contributing positively towards brand affinity. This power dynamic shift from celebrities being very much out-of-reach figures toward one who could interact with you enables more inclusive conversations about identity & relationship dynamics, building a connected community that will help market for you.

 Examining How Effective Engagement and Interaction Have Helped Shape Popularity Among Fans

Effective engagement and interaction with fans in marketing can make or break a brand. One of my favorite brands for customer service is Nordstrom because they have effectively translated their stellar in-store customer service practices to all of their social platforms. The community and connections that “Swifties” share virtually on Discord or through hashtags translates the same in real life. Taylor and her team have mastered this because when you attend a concert, the worldwide commodore that exists virtually is 10x more powerful in person- everyone is kind to one another, there are Swifties of every age, ethnicity, and socio economic background, and whether they know it or not, they each hold space to allow you to be free to express yourself in whatever era of your life.

A translation from digital to in person like this for a brand can only be achieved by actively encouraging UGC through various campaigns such as hashtag challenges or contests, where Swift empowers her fans to become active participants in shaping her brand image. This gives them a sense of ownership and allows for organic promotion as they eagerly share their creations on social media platforms.

The effectiveness of this strategy lies in its ability to create an emotional bond between Taylor Swift's music and the experiences shared by her fans. By engaging directly with them through digital channels, she humanizes herself while simultaneously making each fan feel heard and valued.

Additionally, this form of engagement helps Taylor Swift stay relevant within popular culture conversations. By leveraging and sharing UGC trends created by passionate fans who are deeply invested in promoting their favorite artist's work online – she successfully generates buzz about upcoming releases or events before they even happen! 

The way that Swifties look for hints and clues of future releases and collaborations in songs, videos, and the clothing Taylor wears begins a thread of a conversation online which gets the fan/customer base invested early on, maybe even a project is still only in the idea phase.

From a business perspective looking into utilizing similar strategies for their marketing efforts – it becomes clear just how powerful effective engagement can be when done right- this is the one aspect of social media that most businesses are missing out on today. The connected engagement piece builds trust and commodore.  For example, let’s look at the friendship bracelet trend that has begun at the Eras Tour concerts- like most things Swifties attach themselves to, this trend has its origins in Taylor’s own words, the lyrics of “You’re on Your Own, Kid” from Midnights.

Did she know that a lyric would create a trend that brings and sparks conversations between Swifties of all ages together while waiting in her hour long merch line or for her to come on stage? Only her and her team know that one.

 But this is only one example of what the millions of dedicated and engaged community of "Swifties" Taylor Swift has created that supports her and actively promotes her work. When you’re out and about and see people wearing summer camp-looking bracelets, I bet you will now think of Taylor Swift- and you can thank a Swiftie for that brand recognition.

There is no denying that being part of Taylor Swift's fandom offers many benefits, especially when snagging a ticket to one of her concerts.

Become a Taylor Verified Fan on Ticketmaster- before tickets go on sale for the next tour <winky face>

Swifties are known for going above and beyond to support their favorite artist – attending concerts multiple times during one tour cycle or purchasing limited edition merchandise without hesitation. Businesses that align themselves with Taylor Swift's brand can tap into this fervor by offering exclusive collaborations or promotions tailored specifically towards these dedicated consumers.

By encouraging Swifties to generate content related to her music or branded merchandise through contests or challenges on social media platforms like Instagram and Twitter, Taylor Swift has cultivated immense brand loyalty while also driving sales growth. But the way that she does this isn’t sleazy or desperate because her base has been engaged from the get go because she’s also been engaging with her base! I’ve watched and been a part of plenty of businesses’ attempts to pull this off, and the key to pulling this strategy off effectively is, to BEGIN with an engaged customer base on social.

And the key to building the base is you guessed it- the authentic engagement and social proof of getting your fans to create User Generated Content.

So the next time you struggle with what content to create- look to your tags and mentions. Because good marketing means that others are talking about you for you, and sharing some of their posts, even if they are “off-brand” visually even if it's just a roundup. 

It's time to begin building your following of "Swifties"- what will yours say about you?

The Social Media Mindset Hurdle That I Didn't Even Realize Was A Hurdle

Over the past few weeks in my coaching sessions, we've been talking about social strategies and how the one thing that is available to most business owners for FREE most business owners needs to utilize on social - the power of the comment.

I'm not saying that you need to get out there and comment for hours a day- but I am saying that you do need to consider commenting as you are scrolling. 

Here's the thing- I KNOW you're scrolling and lurking on people's posts. I know that if you're a business owner, you are following your customers back and scrolling right by their content, even if it touches your heartstrings or provokes emotion in you. 

When you leave, a comment on any platform-your name is out there to their audience. Oh My Gosh, can you believe that concept! Your name is out there to a whole other community of people; that's the dream and goal so many business owners tell me that they want to achieve- Growth with new people. 

But you're afraid to do it.

I had no idea that commenting on a potential stranger's post was a hurdle for some people. And in the past month, I've begun seeing people's deep-rooted fear through Zoom's lens of how terrifying commenting to a stranger is. 

When three consecutive people asked me, “How do I comment on a stranger's post?” I knew a deeper root and emotion were at play, and maybe more people feel this way. 

And it was more nuanced than me saying, “Just start commenting.” 

If you're in business, the only way to be seen is to show up at a networking event, in the content you're providing, or in the comments you're leaving and responding to.  I see you already doing the first two, but the third, the commenting and acknowledging to another that you've seen them, allows you to be seen. 

This running your own business thing requires vulnerability in SO many aspects. I like to tell newbies that when you sign up to start a business, you unknowingly sign up for a HUGE personal development trip. You've signed up to face all of your relational issues and unhealed emotions because, in the first few years of business, those are the things mirrored back to you as your business grows. 

So let's start easy- comment on someone you know feed- it can even be mine until you feel confident to comment on a “stranger.” No one is judging you, and if they are, that's something in them to figure out and face on their journey. 

You can watch the Instagram LIVE that I did on this topic HERE and download the step-by-step ebook that I wrote about connecting with your community HERE.

I believe in you & I'm proud of you.

Boost Your Social Presence with Winning Content Creation

Crafting content for social media marketing can be elusive -- but with the right approach, it can have the power to connect with a global audience and drive incredible growth. Rigid rules and fundamental principles can guide all your content creation efforts, providing unique and unlikely approaches to stand out from the masses. Uncover the power of content creation for social media marketing today: dive in and learn more.

Establishing Your Brand Voice and Tone through Content Creation for Social Media

In the world of social media marketing, content creation is king. It's the key to building your brand, engaging with your audience, and ultimately driving sales. But creating effective content that resonates with your target audience can be a daunting task.

One essential aspect of content creation for social media marketing is establishing a brand voice and tone. This refers to the personality, style, and language that you use in all of your communication – both online and offline.

To create an effective brand voice on social media platforms such as Facebook or Instagram you first need to understand who you are targeting; what type of buyers personas they fit into or what demographics suit them best. Once this has been identified it makes it easier when choosing topics for blog posts or tweet threads which helps build loyalty amongst followers over time.

When choosing topics for new blog posts, try using (but be careful not to overuse) buzzwords like "new" "now" & "innovative". These will help grab attention immediately from those scrolling through their feed looking at other similar businesses competing against yours vying for attention.

To achieve maximum impact from your chosen tone take notice how popular brands in different industries present their voice on certain platforms -for instance big names like Coke will lean towards humor while Nike tends to focus more heavily on aspirational themes- this too could inform how user-friendly any particular platform feels when making contact through one channel versus another. 

The different content types to create for maximum engagement

To maximize the impact of your content, it's important to consider different types that will resonate with your audience.

One effective type of content is visual posts such as images or videos. These eye-catching posts are more likely to grab the attention of users scrolling through their feeds and encourage them to engage with your profile. Additionally, utilizing user-generated content can also add authenticity and credibility to your brand while creating a sense of community among followers.

Another approach is educational or informative content that provides value for users beyond just promoting products or services. This could include blog posts, infographics or how-to videos and podcasts on subjects relevant to the industry you operate in. By sharing this type of information, you position yourself as an expert in your field while providing valuable insights for potential customers.

Interactive content such as polls or quizzes on topics related to industry trends can also boost engagement by encouraging participation from followers.

Finally, don't underestimate the power behind storytelling- emotional stories help build connections with potential clients by humanizing brands instead of being solely sales oriented, thereby leading them towards better conversions.

Incorporating these various post formats into social media strategies will increase user engagement levels while enhancing growth prospects; marking each one off when used effectively!

Reaching out to influencers for additional content creation

When it comes to content creation for social media marketing, reaching out to influencers can help businesses and users with social accounts achieve greater reach. Influencers have established audiences and a strong presence on various platforms, making them valuable partners in any marketing campaign.

To maximize the impact of influencer collaboration, businesses should focus on creating authentic content that aligns with their brand values and resonates with their target audience. This can involve brainstorming creative ideas that showcase the product or service in an innovative way while staying true to the brand's message.

Additionally, collaborating with multiple influencers across different niches can help broaden a brand's reach and appeal to diverse audiences. Businesses should look for individuals who share similar interests or values as their target audience so they can effectively communicate with them through relatable content.

Another effective strategy is partnering with micro-influencers who have smaller but more engaged followings. These individuals typically have higher engagement rates than larger influencers since they are seen as more relatable by their followers. Collaborating with multiple micro-influencers within a niche market helps create authentic buzz around products without oversaturating one specific influencer’s audience.

In conclusion, leveraging influencer partnerships is an effective way for brands to increase visibility on social media platforms while creating engaging content that resonates strongly among targeted demographics. With proper planning and execution strategies such as multi-influencer collaborations paired alongside distinctive but relevant contents we see maximum impacts obtained over time .

Strategies for creating content quickly, yet still using quality resources

Creating high-quality content can be a time-consuming process, but it is essential for social media marketing. With the right strategies in place, businesses and users with social accounts can create content quickly while still using quality resources.

1. Repurpose existing content: Instead of starting from scratch every time you need to create new content, consider repurposing your existing material. This includes turning blog posts into Instagram captions or transforming YouTube videos into LinkedIn articles. By doing so, you save precious hours while maintaining a consistent brand voice.

2. Use automation tools: Social media management tools like Hootsuite or Buffer allow you to schedule posts ahead of time and track performance metrics all in one platform. This not only saves time but also helps identify what type of content resonates with your audience so that you can adjust accordingly.

3.Utilize user-generated-content (UGC): Nothing beats authentic recommendations from real customers who love your product or service! Encourage UGC by creating hashtags on Instagram/Twitter/LinkedIn that promote followers to post about their experience with your brand which provides free promotion while saving significant amount on budget spendings

4.Create templates: Save yourself from designing each post individually by designing template images in Canva.com? You could customize them quickly, change text/font/colors/etc., then add photos/videos etc., instead!

By following these simple steps, planning out how much effort needs putting up initially for developing materials needed per platform will help increase efficiency without compromising productivity- ultimately leading towards better results. Remember - Don't forget the importance of keeping an eye on engagement rates and feedback!

Contact Maven and Muse Media to get your social media handled for you.

Content creation for social media marketing is an essential part of any successful campaign. It serves to engage and entertain your audience, build relationships, and ultimately grow your reach. Crafting the right type of content for your social media accounts requires some strategic planning and effort. 

So, what are you waiting for? Contact Maven and Muse Media to get your social handled for you and start seeing success today.

Uncovering the Power of Social Media Impressions

Are you one of the many confused by the multitude of analytics displayed on your social media accounts? It's time to truly understand the meaning behind impressions and reach to maximize engagement. Uncover the nuances of impression versus reach and delve into how behavior analytics can help you get the most from your social media.

Impressions vs. Reach

When it comes to social media, there are two terms that often get thrown around: impression and reach. While many people believe these terms mean the same thing, they actually have different meanings.

An impression refers to the number of times your content is displayed on someone's screen. This means that even if a user scrolls past your post without engaging with it, this still counts as an impression. On the other hand, reach refers to the total number of unique accounts who see your content.

So why do these types of analytics matter? Well, they can provide valuable insights into how well your content is performing and how effectively you're reaching your audience. For example, if you notice a high number of impressions but a low engagement rate on a particular post or account overall- this may mean that users are seeing but not interested in what you're posting.

On the flip side, if you have high engagement rates paired with lower impressions- it can indicate strong interest from specific users within certain niches which could lead to exponential growth when explored further!

In summary: Impressions measure just how visible – or present – something was online whereas reach measures its impact by considering only unique views per piece (regardless frequency seen). Understanding both metrics together allows for more comprehensive measurement success across social channels!

Are views the same as impressions?

If you're looking to grow your social media accounts, you've likely come across the terms "views". While they may seem similar to an impression, there is a distinct difference. 

Views refer to the number of times a piece of content has been seen by a viewer. This includes both unique views (when one person watches the entire video or scrolls through all images) and repeat views (when someone comes back to watch again).

Impressions, on the other hand, refer to how many times content has been displayed in a user's feed or timeline - regardless of whether they actually stopped to look at it. For example, if someone scrolls past your post without stopping on it but sees it in their feed three different times throughout the day, that counts as three impressions.

So while views can give you an idea of how many people are engaging with your content directly, impressions tell you more about its visibility. Understanding how to read metrics is key for optimizing your social media strategy and growing your following.

Understanding Behavioral Analytics

To truly understand impressions, one must delve into the world of behavior analytics. Behavior analytics is the study of human behavior using data and statistical methods in order to gain insight into how people interact with technology.

In terms of social media, understanding behavioral patterns can help individuals identify which types of posts are most popular among their followers and adjust their content accordingly. This leads to increased engagement rates and ultimately more impressions.

However, it's not just about likes or views – understanding behaviors also helps individuals track conversion rates from clicks on specific links or call-to-actions (CTAs). For example, if someone posts a link in a social media post promoting a product or service they offer, they can use behavioral analytics tools to see how many people clicked on that link and converted by completing a purchase or filling out a form.

Overall, mastering the art of interpreting behavior data is essential for anyone looking to grow their online presence through improved engagement rates and increased impression counts. By analyzing these metrics regularly and adjusting strategies as necessary based upon those insights gained through this analysis process – creating savvy yet strategic tactics will pave way towards greater success!

Contact Maven and Muse Media

Whether you are a business just getting started growing your social accounts, or need someone to take a look and freshen your social media presence, Maven and Muse Media is here to help. Contact us today!