The adage, "practice makes perfect," is not always the truest path to success. I am a recovering perfectionist, which has kept me from putting out much of the content I want.
But because we live in an era where if we do even one thing "off-brand," we are immediately dismissed, I won't sit here and type to you that doesn't ever run through my head as I am about to push the post button. However, today I want to talk about my friend consistency and how this attribute is more important than perfection when creating content. Don't let the search for flawlessness keep you from getting content out there! Read on to learn why moving quickly and imperfectly is better than slowly and perfectly.
It is more important to get content out there the way it is than if it is perfect.
In the world of content creation, the belief we all need to get behind is that consistency is more important than perfection- because it is. As a social media manager for small businesses, it is crucial to understand and apply this concept strategically because it is the thing that will drive maximum success.
Consistently posting, emailing, or whatever way your business is doing marketing is the only way to stay top of mind in a sea of noise.
While striving for perfection in every piece of content may seem admirable, it will quickly become an obstacle to progress- in fact, most internet users are totally over this on-brand phenomenon because they are exhausted. Pursuing perfection can lead to excessive time spent on individual components, resulting in missed opportunities and delayed postings. In today's fast-paced digital landscape, where trends come and go at lightning speed, being able to produce relevant and timely content consistently outweighs the need for absolute flawlessness.
Embracing the philosophy that "done is better than perfect" allows small business owners to consistently focus on what truly matters – engaging with their audience. By prioritizing quantity over quality in terms of output volume (while still maintaining specific standards), they can effectively reach more potential customers and build brand awareness.
When you adopt a mindset centered around consistency rather than perfectionism, small business owners can adapt quickly as market demands change. They can experiment with different content formats (such as videos or infographics) or even try out new platforms without facing crippling indecision or fear of imperfection.
It's worth noting that this approach does not imply neglecting quality altogether; instead, it encourages acknowledging that imperfections are inevitable but shouldn't hinder progress or discourage action-taking.
Another hugely overlooked benefit derived from valuing consistency over seeking unattainable perfections is increased efficiency within the team workflow process. Concerns about every minor detail being flawless can create unnecessary bottlenecks caused by endless rounds of revisions, debates, and approvals. On the contrary, focusing primarily on delivering consistent results enables teams o collaborate seamlessly without orchestrating prolonged deliberations.
This post is my reminder- that thing holding you back from putting whatever out there; it doesn't need to be perfect. The hard truth is that no one will notice- you, your worst critic, will be the only one who knows it's not perfect.