One of the frequently asked questions I get every time the Q&A part of a presentation happens always includes hashtags and their relevancy. The ideal number of hashtags is constantly changing but what I am finding interesting lately is how search words are being implemented more and more into Instagram.
About a month ago, I was posting to clients' feeds and inserting the hashtags, and I got a warning from Instagram that I had reached the hashtag limit, but I had only typed 5 in. It is very interesting to me, which makes me believe more and more that the future of getting discovered and searched involves implementing more search words into your posts.
Adapting to Instagram's Search Revolution:
Instagram's focus on improving search functionality and refining its algorithm has been evident. With features like keyword search and Explore tab enhancements, the platform has taken steps towards offering users a more personalized and expansive content discovery experience.
For years, hashtags have been our go-to strategy for boosting visibility and fostering engagement. They've been instrumental in helping us categorize content, reach broader audiences, and cultivate communities around shared interests.
Finding Harmony Between SEO and Hashtags:
While Instagram SEO represents a paradigm shift in how content is discovered on the platform, it doesn't spell the end of hashtags. Instead, it introduces a new dimension to our approach that complements rather than replaces our tried-and-tested hashtag strategies.
Here's how I'm navigating the intersection of Instagram SEO and hashtags:
Strategic Keyword Integration: I'm embracing Instagram SEO by strategically incorporating relevant keywords into captions, bios, and content descriptions. This helps align our content with user search queries on the explore tab and improve its discoverability.
Harnessing the Power of Hashtags: Hashtags remain integral to our content strategy. I am currently in a test phase; I have not been using hashtags on Maven & Muse Media posts but continue to use them on clients' feeds to target specific communities, amplify reach, and foster engagement. The sweet spot is combining keyword optimization with strategic hashtag usage, which is maximizing content's visibility and appeal.
Content Relevance as a guiding force: Instagram SEO and hashtags prioritize content relevance. I'm focused on delivering content that resonates with the audience's interests and preferences. By staying true to the business's brand voice and consistently delivering value, we increase the chances of appearing in search results and users' feeds.
Striking the Right Balance:
Balance is critical in our journey to navigate Instagram's evolving discoverability landscape. We don't view Instagram SEO and hashtags as competing strategies but rather as complementary tools in our toolkit.
Here are some actionable insights from our experience:
Stay Updated: Keep up to date on Instagram's updates and changes in search functionality to adapt your strategy accordingly. Subscribing to the Maven Movement email is a great way to begin.
Experiment: Testing is one of the things you need to get used to doing when it comes to marketing. Try different keyword combinations and hashtag sets that apply to you, gauge their effectiveness, and refine your approach.
Measure and Adjust: Use Instagram analytics to track the performance of your content, paying attention to engagement metrics, audience demographics, and trends in keyword searches and hashtag usage. If you aren’t, it’s time to become besties with your analytics and check in with them at least weekly.
My goal remains unchanged: to help you authentically connect with your community and drive meaningful engagement. When you embrace both Instagram SEO and hashtags, we're navigating the ever-changing landscape of discoverability and unlocking new opportunities for growth and connection on the platform. If you’ve hit your social media posting limit and want some fresh ideas let’s chat.