We’ve arrived weeks 51 and 52 are here! And the last things that you might be thinking about is your marketing.
I feel you. You’re burnt out, social media and all the digital marketing was ALOT this year. I get it you want to just go and disassociate but in a festive way these last couple of weeks.
However, this is the quietest time of the year on social which means it’s truly a great time to make some updates to your profiles and zhoosh while everyone is celebrating and doing things IRL
Here’s a checklist of what I do at this time of year for clients’ socials and a few suggestions I do personally. The most important thing this year is to make sure 2 Factor is enabled on all accounts, including your website, and to download your data from this year on your platforms.
Social Media Retrospective
Review your past year's posts and delete or archive content that no longer represents you
Take screenshots or save memorable moments you want to keep for personal memory
Remove posts that might be outdated, unprofessional, or no longer align with your current brand or personal image. I.e. any shipping or order by deadline photos
Profile Cleanup
Update your profile pictures and cover photos to reflect your current professional or personal aesthetic
Review and refresh your bio information
Check and update any links in your profiles (personal websites, portfolios, contact information)
Platform Assessment
Evaluate which social media platforms have been most beneficial or enjoyable for you
Consider unfollowing or muting accounts that don't add value or positivity to your feed
Remove connections that no longer serve your personal or professional goals
Privacy and Security
Review your privacy settings on each platform
Update your passwords
Check which third-party apps have access to your social media accounts and remove unnecessary permissions
Enable two-factor authentication if you haven't already
Digital Detox and Strategy
Reflect on your social media usage and set boundaries for the upcoming year
Consider creating a content calendar or posting schedule
Set realistic goals for your social media presence (e.g., more meaningful interactions, less scrolling)
Archive and Backup
Download an archive of your social media data
Save important photos, memories, and posts to a personal cloud or external storage
Clear out old direct messages and conversations you no longer need
Engagement Reflection
Review your most engaging posts from the past year
Understand what type of content resonated with your audience
Use these insights to inform your content strategy for the next year
Look, I know this might seem like just another "to-do" list during a time when you're trying to wind down and enjoy the holidays. But think of this as a gift to yourself – a little digital self-care that sets you up for a more intentional and less stressful new year.
This isn't about hustling through the holidays. It's about creating space. Space to breathe. Space to reflect. Space to reset your digital boundaries before the new year kicks into high gear.
Pro tip? Do this with a festive drink in hand. Put on some music or a podcast you’ve been meaning to listen to. Make it fun. Turn this "maintenance" into a moment of personal celebration. You've survived another wild year of digital marketing – and that absolutely deserves a toast.
Who knows? By the time everyone else is scrolling mindlessly into the new year, you'll be feeling organized, empowered, and ready to crush your 2025 digital strategy.
Cheers to you, entrepreneurial warrior. You've got this. 🥂✨
P.S. Don't forget to actually take a break too. Your followers (and your mental health) will thank you.