Fact: 75.3% of people will purchase something because they saw it on some social media channel. If you own a business let that statistic marinate for a minute.
Do you understand now why big business pay for influence marketing, why they have a team of social media specialists? I'm not going to lie when I first saw this face vase from Target blow up my Instagram and Pinterest feed last year, I went to Target stores and had friends near and far searching for it to no avail. I couldn't understand how can it be in some markets and not ALL the markets. Anyway a few weeks ago on a leisurely stroll through the aisles of Target, there she finally was. The Insta famous face vase was finally in my hands, a year later.
I would be super curious to reach out to Target to see just how many of these face vases they have sold. I was so curious that for fun I Googled her and saw posts from people in Australia and other places far away begging Target to add this vase to the inventory at their local stores. She is even going for double her shelf price on ebay.
If you are a business and are not updating your social media frequently, my question to you is why not? I can get behind the "I don't have enough time" but this is why people like me exist to help give you hours back in your day so you can focus on your business and still have a current social media presence. 75.3% that's just more money for your bottom line.
If you do not have the time to concentrate on your social media, let's set up and appointment to chat about how I can help give you hours back in your day.
(statistics via Social Media Weekly)