Hello 2017. A new year with 12 new chapters, 365 blank pages and endless amounts of business social media adventure opportunity awaits.
If you are a business owner and made a goal to have a bigger or more consistent social media presence this year my one big question for you is, "Have you filled out your monthly content calendar yet?" If you are going at this whole social media promoting thing alone as well as running your business then you definitely need a social media content calendar.
Content marketing is the only kind of marketing that is left. People stream and dvr shows from network tv and watch original Netflix and Amazon series. Commercials are now obsolete, you will get lucky with a product placement deal in a show. For the rest of us all that is left is content marketing on Instagram, Facebook, Periscope and Youtube. You need to start planning your posts. Sounds easy right? Sounds like you can just sit in a coffeeshop for an hour over a latte and crank out a months worth of content, well you can start there.
Content creation and organization is the biggest and most time consuming part of my job. You would think that it would be easy to come up with blog and newsletter topics, Facebook posts, and eye catching Instagram posts, but the fact is people run out of ideas. We are human and ain't nobody that's trying to build a business and strong social media presence got time to run out of ideas.
The most valuable thing you can do for yourself and your bottom line is have an up to date content calendar. It helps plan, organize and schedule every single piece of content you publish online.
It’s the place where all of your social media posts, blogs, newsletters, videos, podcasts and graphics strategically come together to grow your business. Content marketing takes up so much time and if you're not squeezing your content for all you've got then you are missing out on traffic, post engagement, leads and money.
Overwhelmed, my apologies, but start small. Plan out a week at a time. Every Sunday morning I sit in a coffee shop and look over the weeks plan for both mine and clients feeds for the week and tweak as necessary when things pop up in real time.
Need more advice or want a personalized quote on your content management, let's chat.